UNVEIL THE HEALTHIEST SKIN THIS WINTER WITH THE BOROPLUS DOODH KESAR BODY LOTION

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In its new TVC vivacious Kangana Ranaut shakes a leg with an animated cow. Pop and jazz icon Usha Uthup lends her voice to the cow

Kolkata, November 2018: Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.

Enriched with the richness of Milk (Doodh) and Pure Kashmiri Saffron (Kesar), BoroPlus Doodh Kesar body lotion is 100% ayurvedic & antiseptic. It gives 24-hour intense moisturisation to make skin healthy, soft and radiant naturally. It is suitable for all skin types and is recommended by dermatologists.

BoroPlus brand ambassador Kangana Ranaut features in

the brand new TV commercial created on a differentiated animation platform. Targeted at young consumers, Kangana shakes a leg with an animated “singing and dancing cow” to a peppy jingle – completely breaking away from the typical body lotion approaches to advertising. Iconic Singer Usha Uthup lends her rich voice for the ‘cow’ character. Noted ad filmmaker and actor “Bugs” Bhargava Krishna has directed the TVC.

TVC Link:

https://www.youtube.com/watch?v=O-CBh5OV35Q

The new commercial is already on air across national and regional channels. The launch will be boosted through digital platforms as well.

Speaking on the launch, Ms. Priti A. Sureka, Director, Emami Limited, said, “Keeping in mind the rising preference for

natural and herbal skin care products, we have designed this unique product for superior winter care with the natural goodness of milk and saffron. Both these ingredients are known and proven to be highly beneficial and efficacious for skin care. We believe consumers who use it will be delighted with the experience”.

BoroPlus Doodh Kesar Body Lotion is available in 20 ml, 40 ml, 100 ml, 300 ml and 500 ml packs at MRP of Rs. 10, Rs. 40, Rs. 85, Rs. 230 and Rs. 280 respectively.

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