Lucknow, 10th May 2018: Ziox Mobiles, under the aegis of Sun Airvoice India, one of the Top 5 Mobile brand in India, announces its aggressive roadmap specific to UP Markets along with the launch of new Mobile Phones. Strengthening its presence in the North India, the brand plans to open its first Experience Zones in UP, starting with Lucknow. These exclusive stores shall focus on touch-and-feel and servicing. Furthermore, Ziox will continue to expand its offline presence with retailers and distributors through its Direct to Retail (DTR) model, which will help Ziox to maintain price parity between products sold across both its online and offline channels. Fuelled by the dynamic expansion strategy that focuses on meeting existing market requirements, Ziox has a focused growth plan charted out for the states &plans to aggressively tap theUP market covering an almost entire list of major cities and districts; gradually expanding the network to smaller cities and Locations in UP. “Uttar Pradesh is the high growth market for us with the largest Mobile subscribers in India, which shows the potential the market would offer. Today Ziox Mobiles sells an average of over75,000 pieces each Month in UP, which we aim to double to 1.5L+ pieces each by this FY 2018-2019. With the aggressive roadmap, Ziox ambitions to reinforce our foothold, targeting 10 per cent market share exclusive to UP Markets,” said Mr. Deepak Kabu, CEO – Ziox Mobiles. The Brand with Sushant Singh Rajput shall begin its 360-degree Marketing Campaign starting UP, followed by other states.Furthermore, the Brand alsounveils the newest offering offeature phones and smartphones. The latest smartphone ‘Astra Curve Pro’ features a Big and Better HD display of 5.5″ curved 3D glass backend with powerful Li-ion battery of 2800mAh. Astra Curve Pro, the 4G enabled phone is also equipped with high quality 5MP rear camera and 5MP front camera. Brained by the Android’s latest version, 7.0 Nougat and 13 GHz processor, the smartphone notifies the user with distinct LED lights for different purposes. Extending the portfolio of the feature phone family, Ziox Mobiles also launches the stylish feature X7, O2 and X3 Dual sim feature phone equipped with the latest features and Multi-language support. With service presence of 850 channel partners and 40,000 retailers, in addition to more than 900 service centres, the products shall be available with leading retail and Online stores at Pan India level.